Our Founder

Pill dispensers. Water bottles. Garbage cans. Clothes hangers. Why should products that we use every day be cheap, poorly designed, low functioning and just plain ugly? Shouldn’t the things we use daily aspire to the highest standards of utility, design, and aesthetic?

These were the questions I found myself asking in fall 2009. That year, I saw my wife Liron struggle to find an easy-to-use and visually appealing prenatal vitamin case. My mother also expressed a need for a non-embarrassing and better-functioning case for her weekly prescriptions.

I began to realize there was a real need out there, across life stages, for a more attractive and more organized way to keep vitamins and medications at hand.

This led me to search for other everyday objects in need of redesign. From shower caddies to juice decanters, it became clear that the market was thirsty for day-to-day products that are more beautiful, more functional, and more friendly.

Sabi represents my ongoing mission to redesign healthy lifestyle items with superior standards of quality, utility and aesthetic, in order to elevate people’s experience of everyday life.

Sabi products transform mundane daily chores – taking pills, taking out the trash, getting dressed, opening jars – into moments full of delight.

Assaf Wand,
Founder & CEO

Brands that inspire me: