What is Sabi?

SABI [/sab-i/] noun - A Japanese cultural aesthetic inspired by the notion that life's imperfections are what make it beautiful.

Sabi - Products designed to improve day-to-day life

We believe that people's imperfections are what make them beautiful and that intelligently designed products can motivate us to embrace our vulnerabilities and feel happy about doing daily tasks that may have grown challenging or mundane.


Sabi products marry vibrant design and superior performance to make the most humdrum chores – from organizing your weekly pill box to taking a bath, to taking a walk – simply more enjoyable. Our ambition: to make the everyday moments count, each and every day.


Sabi. elevate. everyday.